Blog EntryAmazon Wishlist Cross-Posting FeatureApr 3, '07 11:26 AM
for everyone
We're soon going to officially announce a new feature we're testing out. Below is an early draft the blog entry we'll be placing on our official staff blog.
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If a tree falls in a forest and no one is around to hear it, does it make a sound?


This is a real concern for users of most blogging and photosharing solutions: If you post a blog or upload photos somewhere and nobody knows about them, are you really "sharing"?

Multiply has been addressing this concern for years; its unique messaging solution notifies your whole social network -- direct and indirect contacts, alike -- whenever you post something new.

Multiply has built its new Amazon Wish-List feature to address a similar problem: If you add something to your Wish-List but nobody knows about it, who will buy it for you? If you already have an Amazon Wish-List, visit the setup page at http://multiply.com/setup/wish-list and enter the e-mail address you used to register with Amazon. And if you don't, this is the perfect time to start one!



After that Multiply will check your wish-list once a day and automatically create a blog entry listing any new items you've added.



More importantly, just like all other posts on Multiply, a new message will get sent out to everyone in your social network. When your friends and family log in to Multiply, they'll see on their home page that you've added something new to your wish-list. Some other social networking services or "personal page" tools may let you import and present your whole wish-list on a page, but only Multiply provides a genuine notification tool.



With more people that you trust checking out your wish-list - your contacts and their contacts - chances are somebody has some familiarity with the items on it. Whenever somebody adds a comment, the wish-list thread is bounced back to the top of the home page for everybody in your network. (See the "5 replies (5 new)" line in the previous image beneath Jeff's wish-list post.) Multiply is unique in its tracking of replies for everything in your network (and not just your stuff or your contacts) and combined with the larger, trustworthy audience, conversations and discussions happen. Using Multiply's wish-list feature won't guarantee somebody buys you a present - especially if a 70" t.v. (Nice try, Jeff), but we increase the chances and provide a great way for you to get some feedback and advice.




sassyekat wrote on Apr 6, '07
Very innovative. What about having live chat in the group section? This would
also up the instant message advantage of using Multiply. Way to go Multiply!
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