We're
soon going to officially announce a new feature we're testing out.
Below is an early draft the blog entry we'll be placing on
our official staff blog.
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If a tree falls in a forest and no one is around to hear it, does it make a sound?This is a real concern for users of most blogging and photosharing
solutions: If you post a blog or upload photos somewhere and nobody knows about them, are
you really "sharing"?
Multiply has been addressing this concern
for years; its unique messaging solution notifies your whole social
network -- direct and indirect contacts, alike -- whenever you post
something new.
Multiply has built its new Amazon Wish-List feature to address a similar
problem: If you add something to your Wish-List but nobody knows about
it, who will buy it for you? If you already have an Amazon Wish-List,
visit the setup page at
http://multiply.com/setup/wish-list and enter the e-mail address you used to register with Amazon. And if you don't, this is the perfect time to start one!

After
that Multiply will check your wish-list once a day and automatically
create a blog entry listing any new items you've added.

More
importantly, just like all other posts on Multiply, a new message will
get sent out to everyone in your social network. When your friends and
family log in to Multiply, they'll see on their home page that you've
added something new to your wish-list. Some other social networking
services or "personal page" tools may let you import and present your
whole wish-list on a page, but only Multiply provides a genuine
notification tool.

With more people that you trust checking out your wish-list - your contacts
and
their contacts - chances are somebody has some familiarity with the
items on it. Whenever somebody adds a comment, the wish-list thread is
bounced back to the top of the home page for everybody in your network.
(See the "
5 replies (5 new)"
line in the previous image beneath Jeff's wish-list post.) Multiply is
unique in its tracking of replies for everything in your network (and
not just your stuff or your contacts) and combined with the larger,
trustworthy audience, conversations and discussions happen. Using
Multiply's wish-list feature won't guarantee somebody buys you a
present - especially if a 70" t.v. (Nice try, Jeff), but we increase
the chances and provide a great way for you to get some feedback and
advice.